Milaaj Editorial / Research Insights

You have shortlisted three web design companies. Each one has a polished portfolio, a friendly sales call and a proposal that says "yes" to everything. You can build anything, launch quickly and make it look amazing. So how do you tell them apart?
The answer is in the questions you ask. Agencies can all talk about design. Far fewer can explain who owns your site, what happens when something breaks, or why the price changes halfway through.
This guide gives you 12 questions to ask before you sign, with what a good answer sounds like and what a red flag looks like for each.
The best questions to ask a web design company in Dubai cover three areas: proof and process (relevant work, who builds it, timeline), money and ownership (what the price includes, payment terms, who owns the site), and quality and support (speed, SEO, Arabic support, security and care after launch). Ask all 12 below and compare the answers side by side.
The best questions are the ones that reveal how an agency works, not only how its portfolio looks. Ask about relevant experience, who actually builds your site, what the price includes, who owns the result, how fast and findable the site will be, and what support you get after launch. Specific, written answers show a reliable agency.
For each question below, we give you three things:
Why it matters: a beautiful portfolio does not prove the agency can solve your problem. A restaurant site and a B2B services site need different things.
A good answer: two or three relevant examples, with a clear explanation of the goal and the result, and an offer to connect you with a past client.
A red flag: only generic screenshots, no explanation of the results, or "we can't share clients."
Why it matters: the person who sells the project is rarely the one who builds it. If the work is outsourced, you should know who is accountable.
A good answer: a named project lead, a clear team structure, and honesty about anything done by partners.
A red flag: evasive answers, or a team that changes after you sign.
Why it matters: projects slip, usually because content or feedback arrives late. You need to know how that is handled.
A good answer: phases with dates, what the agency needs from you and when, and a plain explanation of how delays are managed. It helps to arrive prepared, and our guide on how to write a website brief shows what to hand over.
A red flag: a single launch date with no milestones, or "it depends" with no detail.
Why it matters: the headline number is rarely the final bill. Hosting, plugins, stock images, copywriting, extra rounds of revisions and integrations can each be added later.
A good answer: a written scope that lists pages, features, revisions, content, training and what is excluded.
A red flag: a lump sum with no breakdown, or "we'll sort that out later."
Why it matters: payment tied to milestones keeps both sides motivated. Payment up front for everything leaves you with little leverage.
A good answer: a deposit, staged payments linked to approved milestones, and a final payment on launch or handover.
A red flag: most of the fee due before any work is shown, or no written payment schedule.
Why it matters: a website is several assets, and each can have a different owner. If the agency holds your domain or hosting, leaving them can become painful.
A good answer: your company is the registered owner of the domain and hosting, the contract states when ownership of custom code and design transfers, and licensed items like themes and plugins are listed separately. We cover this in detail in our guide on whether you really own your website.
A red flag: the agency registers everything in its own name, or the contract says nothing about ownership.
Why it matters: if every text change needs a developer, small updates become slow and expensive.
A good answer: a mainstream content management system, a short training session, and a clear explanation of what you can change yourself and what you cannot.
A red flag: a proprietary system only the agency can use, or no training.
Why it matters: most visitors arrive on phones, and slow pages lose them. Speed also affects how Google judges your site.
A good answer: they test on real mobile devices and measure Google's Core Web Vitals. According to Google's Web Vitals guidance, a good score means the main content loads within 2.5 seconds, interactions respond within 200 milliseconds, and the layout shifts by 0.1 or less. Ask which scores they aim for and whether they will report them at launch.
A red flag: "it will be fast" with no way of measuring it.
Why it matters: a redesign can wipe out years of rankings if old URLs are not redirected properly.
A good answer: a list of existing pages and their rankings before the build, a redirect plan, correct page titles and headings, and a check in Google Search Console after launch.
A red flag: SEO described only as "we add keywords," or no mention of redirects.
Why it matters: an Arabic version is not a mirror image of the English one. Navigation, spacing, fonts and forms all need to work right to left.
A good answer: examples of live bilingual sites, native review of Arabic copy, and a plan for how both languages are managed and indexed.
A red flag: Arabic added through automatic translation, or only English examples.
Why it matters: your site collects names, emails and sometimes payments. It should also be usable by people with disabilities.
A good answer: secure hosting, regular updates, privacy and cookie notices, and a stated accessibility target. The current international standard is the W3C's Web Content Accessibility Guidelines, where WCAG 2.2 is the latest version. Ask which level they build to.
A red flag: these topics are "extra," or the agency has never heard of WCAG.
Why it matters: websites need updates, backups and security fixes. Without a plan, small problems turn into emergencies.
A good answer: a written support period after launch, a clear price for ongoing care, response times and a named contact. If you plan to manage content yourself, ask about CMS development in Dubai so the handover and training are built in from the start.
A red flag: support offered only verbally, or "call us if you need us."
Treat the 12 questions like a short interview. Give each answer a score:
Then add it up. This is a simple rule of thumb, not an industry standard:
Total score | What it suggests |
|---|---|
20 to 24 | A strong candidate. Move to contract review. |
14 to 19 | Promising, but ask follow-up questions before signing. |
Below 14 | Look at other options. |
Look at the pattern as well as the total. Two zeros on ownership or payments are worse than several ones on design. If you would like a team that can answer all 12 in writing, our web development services in Dubai are built around exactly that kind of clarity.
Print the 12 questions, send them to every agency on your shortlist, and ask for written answers. The ones who reply clearly and quickly are showing you how they will work once you are a client.
If you want to see how we answer them, talk to our web design company in Dubai and ask us all 12.
Shortlist three agencies with relevant work, ask each the same 12 questions and compare written answers. Look at ownership terms, what the price includes, speed and SEO plans, Arabic support and after-launch care. Choose the one with the clearest answers, not the lowest quote.
Watch for vague pricing, large payments up front, the agency owning your domain or hosting, no redirect plan for an existing site, automatic Arabic translation, and support promises that are not in writing. Evasive answers to simple questions are the biggest warning sign.
It depends on budget and complexity. A freelancer can suit a small, simple site, while an agency brings a team for design, development and support. The same 12 questions apply to both. If you are weighing the two, ask a freelancer the same questions you would ask an agency, especially who covers the work if they become unavailable.
You should. Your company should be the registered owner of the domain and the holder of the hosting account, with the agency given access to work on them. Ownership of custom code and design should be stated in your contract.
It depends on size. A small brochure site can take weeks, while a larger or custom build takes months. What matters is a phased plan with dates, clear client responsibilities and a written approach to delays.
Hiring a web design company is a big decision, but you do not need to be a technical expert to make it well. You only need to ask clear questions and expect clear answers.
Take these 12 questions to ask a web design company in Dubai into every conversation, score the replies and trust the pattern. The agency that answers openly now is the one most likely to treat you well after launch. If you would like a partner who welcomes tough questions, that is the kind of relationship Milaaj Brandset aims to build with every client.